What's New - Journeys

What's new?

Day-level DND gives you precise calendar and timing control over when messages reach your users:

• Day-of-Week SelectionControl your calendar by choosing exactly which days messages can send — letting you stay active on weekdays and go fully quiet on weekends.
• Per-Day DND WindowsCustomize your timing by giving each selected day its own distinct quiet hours, instead of relying on a single blanket rule for the whole week.
• Copy for All ShortcutsSimplify your workflow — set up a single-day window and instantly mirror it across your entire weekly schedule in one click.
• Hold-and-Release DeliveryProtect your campaigns. Any message triggered during quiet hours is securely held and automatically sent the moment the next open window arrives.

Why it matters

A single weeklong window forces a compromise: you either send at hours that annoy your customers, or pull back so far that you lose engagement. Day-level control completely ends this tradeoff.

• Maximize campaign reach by staying active when users are most receptive.
• Maintain strict compliance with regional quiet hours.
• Never drop a message — every automated send is held and released, not skipped.

A quick refresher: What is Path Optimizer?

Think of Path Optimizer as your journey's intelligent GPS. Instead of a traditional A/B test where you manually split traffic 50/50 and hope for the best, Path Optimizer provides real-time intelligent traffic distribution. It automatically identifies which path (Email, SMS, WhatsApp, and so on) is performing best and routes more users toward the winner to maximize your ROI on the fly.

What's new?

We've opened the "black box" to give you advanced visual analytics. Now you can deep-dive into your data with our new interactive dashboard:

• The Unified Performance GraphSee your performance and traffic in one place — a dual-axis view showing Click/Conversion % (line) against Impression Distribution (bars) for up to 5 variants. Watch as Path Optimizer shifts the bars toward the winning line.
• Flexible Time RangesWant to see how a variant performed last Tuesday? Or how it's trending over the last 90 days? Toggle between Day, Week, and Month views to spot seasonality and trends.
• Interactive Smart TooltipsHover over any data point to see a "play-by-day" breakdown of exactly how many clicks, conversions, and impressions each variant earned.
• Presentation-Ready ExportsNeed to show your success to leadership? Download high-res graphs as PNG, PDF, or JPEG, or grab the raw data in a CSV with one click.

Why you'll love it

• Total transparency — no more guessing. See exactly when Path Optimizer identified a winner and shifted your traffic.
• Strategic clarity — identify if specific content works better on weekends vs. weekdays and apply those learnings to future campaigns.
• Audit-ready data — all your performance data is now retained and exportable for 180 days.