Prerequisites to Enable Propensity Models

Before a propensity model can be activated, the system verifies that sufficient data are available to generate reliable predictions. Below are the data requirements by model type.

1. Behavioral Models — Churn, Purchase, Uninstall, Unsubscribe

These models require sufficient historical user activity data before they can be enabled. The following conditions must be met:

• The relevant activity (e.g., purchases, uninstalls) must be tracked and available in the system.
• At least 10,000 unique users must have performed that activity in the feature window — 30 days for the 7-day model, and 60 days for the 14-day and 28-day models.
• At least 500 unique users must have performed the activity in the prediction window (7, 14, or 28 days before the run date).

2. Communication Models — Click Propensity, Open Propensity

• Not applicable for BFSI clients (banking, insurance, financial, NBFC, and regulatory verticals).
• For all other verticals, the following must be true for the channel (Email, SMS, WhatsApp, RCS, etc.):
  1. At least 7 campaigns sent in the last 60 days.
  2. Each of those campaigns must have reached at least 250 delivered users.

3. Repurchase Model

• Requires the Purchase model to be eligible across all three windows — 7 days, 14 days, and 28 days — simultaneously.
• If eligibility is missing for even one window, the Repurchase model will not be enabled.