Overview

Reports provide comprehensive insights across various on-site messaging campaigns that are available on the dashboard. Reports facilitate thorough analysis, metric tracking, trend monitoring, and strategy optimization.

On-site messages include communication channels like:

In-app Message: In-app messages are notifications displayed within your mobile app to engage users.
Web Message: Web messages are targeted notifications displayed on your website to engage visitors and encourage specific actions.

Create On-Site Messages Report

You can view the times the on-site messages are Viewed, Clicked, and their Conversions.

1. In-app Report

The In-app report provides details of the campaign's performance. For each campaign, you can see the number of times an In-app message is viewed, the number of users who have clicked, and the number of conversions.

Refer to the table below to familiarize yourself with the metrics in the In-app report.

Metrics	Description
Viewed	Represents the total number of users who have viewed the in-app message.
Clicked	Represents the total number of numbers who have clicked the in-app message.
Conversions	Represents the total number of users who performed the conversion event.
Revenue	Revenue earned from the campaign.
Click rate	Represents the percentage of total clicks on an in-app message compared to its total views, calculated as Total clicks / Total views. It shows how often users engage with the message by clicking.
Unique views	Represents the number of unique users who have seen the in app message.
Unique clicks	Represents the number of unique users who clicked on the in app message, excluding clicks on the 'close' icon.
Unique click rate	Represents the percentage of unique users who clicked on the message compared to those who viewed it. It is calculated as Unique Clicks / Unique Views. This measures distinct user engagement.
Close rate	Represents the percentage of times users closed the in-app message out of the total views, calculated as Total closes / Total views. It indicates how often users choose to close the message.
Unique close rate	Represents the percentage of unique users who closed the message compared to the unique views, calculated as Unique closes / Unique views. This shows the number of different users closing the message.
Conversion rate	Represents the percentage of total conversions resulting from the in-app message out of the total views, calculated as *Total conversions / Total views*. It measures the message's effectiveness in driving desired actions.

The following metrics are essential for generating a detailed in-app message report. You can also add custom attributes to tailor the report to your needs. Refer to the table below for a description of each metric.

Metrics for Detailed Report	Description
Campaign ID	Unique identifier for the campaign.
Campaign Name	Name of the in-app message campaign.
Start Date	Date when the campaign starts.
End Date	Date when the campaign ends.
Primary Key	Unique key for the user receiving the in-app message.
Mobile/Email	Contact information of the user (mobile number or email address).
GUID	Globally Unique Identifier for the in-app message event.
Action	User action taken on the in-app message (e.g., clicked, viewed).
Action Time	Timestamp of the user action on the in-app message.
Tags	Tags associated with the campaign for categorization.
App Name	Name of the application displaying the in-app message.
OS Type	Operating system type of the user's device (e.g., Android, iOS).
OS Version	Version of the operating system on the user's device.
App Version	Version of the app displaying the in-app message.
SDK Version	Version of the SDK used for the in-app message.
Make	Manufacturer of the user's device.
Model	Model of the user's device.
Mobile	User's mobile number.
Email	User's email address.
First Name	User's first name.
Last Name	User's last name.

2. Web Message Report

The web message report provides the details of the performance of the web message campaign. For each campaign, you get to know the number of times a web message is viewed, how many clicks, and the number of conversions.
The detailed report can be downloaded to the registered email address.

Refer to the table below to familiarize yourself with the metrics in the Web message report.

Metrics	Description
Viewed	Represents the total number of users who have viewed the web message.
Clicked	Represents the total number of numbers who have clicked the web message.
Conversions	Represents the total number of users who performed the conversion event.
Revenue	Revenue earned from the campaign.
Click rate	Represents the percentage of total clicks on an web message compared to its total views, calculated as Total clicks / Total views. It shows how often users engage with the message by clicking.
Unique views	Represents the number of unique users who have seen the web message.
Unique clicks	Represents the number of unique users who clicked on the web message, excluding clicks on the 'close' icon.
Unique click rate	Represents the percentage of unique users who clicked on the message compared to those who viewed it. It is calculated as Unique Clicks / Unique Views. This measures distinct user engagement.
Close rate	Represents the percentage of times users closed the web message out of the total views, calculated as Total closes / Total views. It indicates how often users choose to close the message.
Unique close rate	Represents the percentage of unique users who closed the message compared to the unique views, calculated as Unique closes / Unique views. It shows the number of different users closing the message.
Conversion rate	Represents the percentage of total conversions resulting from the web message out of the total views, calculated as *Total conversions / Total views*. It measures the message's effectiveness in driving desired actions.

Schedule Reports for On-site Messages

Scheduling reports automate the delivery of analytics and insights at set time intervals. This provides timely data for informed decision-making and optimization.

Refer here to Schedule Reports for On-site Messages.